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How do people use websites?
The Back Button is probably the most widely used browser icon on any Web page, and yet usually Web developers don't think of it when they're creating their sites. In fact, it's very common to see "back to home" or "back to start" or just "back" links incorporated into the pages that they are designing. But if this links don't have a built in intelligence that is informed for sure where the customer was before they clicked (similar to the browser back button), then these links are simply a sham - a guess at the path that the customer took over your site.
The Way Most People Surf the Web
The majority of people get to a Web site and glide. If it doesn't look like what they wanted to study or needed to read about, they move on. And the quickest route out of any Web page iscertainly the Back Arrow.
In fact, most users don't even realize they're doing it. They look through a Web site with their mouse hovering over the scroll-bar, just in case they need to scroll the page. Then, if nothing really interesting appears, they rise their mouse up to the upper left side of the window and return to their last location.
Take Advantage of the Back Button
- Locate your branding close to the back arrow
As most users don't really need to look when they're pressing back, locating your brand close by will bring it more attention while they leave.
- Make objects in that area clickable
Your brand should be a link, but other text objects located in the upper left area of your page have to be clickable also. That way, if they miss the back arrow, they will go some other useful area on your site.
- Use server logs to find out where they came from
when you know what they're returning to, you are able to locate the link right on your site, maybe even with dynamic elements that strictly appear when they arrive from specific location. For example, someone coming from Google will not know the best ways to search your site. If you mention details on how to navigate through the site when they come from a search engine you might get them to stay longer.
 Standard Toolbar Icons
Science Toolbar Icons
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ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it
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IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it
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Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it
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IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it
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Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it
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ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it
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AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it
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CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it
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